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Tony Bodoh International

  • Home
    • Contact
  • Online Courses
    • Brave Leadership Mastery Coaching
    • Beast Triggers for Business
  • Workshops
  • Books
    • ProphetAbility
    • Complete Experience
    • Leverage
    • Brave Leadership Mastery Journal
  • Podcasts
    • REALLY Know Your Customer
  • Resources
    • Brave Leadership Mastery Free Gift
    • Guest Podcasts
    • Guest Expert Blogs
    • Articles
    • Ideas
    • Case Studies
  • Schedule a Call

Aug 11 2016

Why Having Guts and Following Your Gut Leads to VOC Success 


Author's Note: This is the fifth of a series of six posts about Why You Shouldn't Be Surprises Your VOC Program is Failing. 
  

Did your Voice of the Customer (VOC) tool vendor or consultant tell you you’re going to…

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Aug 11 2016

Why Good Relationships Matter to VOC Success 


Author's Note: This is the fourth of a series of six posts about Why You Shouldn't Be Surprises Your VOC Program is Failing.
  

Voice of the Customer (VOC) programs are not self-sufficient islands. They need a wide variety of…

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Aug 11 2016

When Your Genius is Not Enough for VOC Program Success 


Author's Note: This is the third of a series of six posts about Why You Shouldn't Be Surprises Your VOC Program is Failing.
  
There are few multi-expertise geniuses in the history of humanity. Don’t make the mistake of thinking…

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Aug 11 2016

Why ROI Goals are Essential to Your VOC Program 


Author's Note: This is the second of a series of six posts about Why You Shouldn't Be Surprised Your VOC Program is Failing.
  

Every Voice of the Customer (VOC) program needs goals that are clear and measurable. The program…

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Aug 11 2016

Why You Shouldn’t be Surprised Your VOC Program is Failing 


Author's Note: This is the first in a series of six posts on to help VOC professionals build a successful VOC Program.


The reported statistics are staggering. More that two out of three Voice of the Customer (VOC) programs…

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Jul 7 2016

The Unexpected Ways "As Low As..." Hurts Your Brand

As a recovering marketing manager, I still have a deep-rooted tendency to think of the different elements in copy that can be tested to improve conversion. Back in the good-old-days of direct mail (If you don't remember, it's the type…Read more

Jun 16 2016

Why do People Get Stuck?

It is frustrating. When it happens, it makes me feel so vulnerable and even inadequate. If it goes on long enough the world itself starts to look a bit gray and unwelcoming.  

Much of my life I have felt…

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Jun 1 2016

The Fundamental Choice in Customer Experience

"Tonight we're set up for a family atmosphere," my client pointed toward a table where kids were enthusiastically painting signs to support the home team.

"In a few nights we'll be hosting a playoff game and that will be geared…Read more

Mar 29 2016

This is More Dangerous to Your Company than Low Yelp or TripAdvisor Ratings

What could possibly be worse than a low-rated review on Yelp for a small business like a restaurant, medical office, dental practice or mechanic?  Or on TripAdvisor for a hotel or attraction? 

We'll get to that in a moment.  First…Read more

Mar 26 2016

Why CEOs See Customer Experience Improvement Projects as Risky

I was nervous. My stomach was in knots and my breakfast was not settling well. I walked into the room where the team was gathered and I just felt awkward and uneasy.

The week before I'd sent an email with…Read more

Mar 10 2016

Here’s What’s Missing in Your Customer Journey Mapping

I remember sitting in the heavy cherry wood boardroom table, just half-listening to my vice president give the weekly updates. My mind wandered as I stared out of the floor to ceiling windows into that cold January morning. I could…

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Feb 15 2016

The 9 Tipping Points That Your Customers Are Talking About


Several years ago, while reading an article about the next “must use” customer experience metric I found myself contemplating all of the various metrics that had come and gone throughout the years. I’ve been building analytical systems and teams in…

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