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Tony Bodoh International

  • Home
    • Contact
  • Online Courses
    • Brave Leadership Mastery Coaching
    • Beast Triggers for Business
  • Workshops
  • Books
    • ProphetAbility
    • Complete Experience
    • Leverage
    • Brave Leadership Mastery Journal
  • Podcasts
    • REALLY Know Your Customer
  • Resources
    • Brave Leadership Mastery Free Gift
    • Guest Podcasts
    • Guest Expert Blogs
    • Articles
    • Ideas
    • Case Studies
  • Schedule a Call

Feb 2 2016

I Have a Confession...

At first, I didn't take my own advice.

I sat down with my good friend, Kayla Barrett, the CEO of Organization Impact, on December 28. Over the last several years we've partnered on several customer experience and employee engagement projects…Read more

Jan 14 2016

Why CX Leaders Refuse to Answer "What would you love to hear?"

The feedback and questions from my previous post have been really powerful. They were so good, in fact, that I that instead of just posting responses to each individual site, I decided would address a few of the key themes…Read more

Jan 12 2016

The Most Missed Step in Customer Experience Improvement

While at a conference last week I had lunch with a doctor who is also a best-selling author and the owner of a medical practice with multiple locations. We started talking about her practice and the patients' experiences. After a…Read more

Dec 7 2015

I Know You Don't Really Care About Your Customers and I'll Tell You Why

Let's get real for a moment. 

Most of us have heard, and probably espoused, that "Our customers come first" or that "We value our customers." Maybe you've even gone so far as to fill out one of those silly industry…Read more

Nov 30 2015

Beyond the Hotel: How Unkept Promises Hurt Brands and the Industry

"I heard everyone in front of me getting the same explanation from the front desk agent, 'We're sorry we only have king beds left and there are no more rollaway beds available.' They all just went along with it. They…Read more

Nov 26 2015

The One Thing Every Company can do to Improve

During a recent a Twitter discussion a follower asked me (@TonyBodoh):

"What's one thing you think every company could do to improve their customer experience?"

I loved the question for two reasons:

First, most companies focus on changing too…Read more

Nov 19 2015

My Bi-Lingual Breakfast at Waffle House

This morning, as I ordered my hashbrowns at the Waffle House near my office in the suburbs of Nashville, I found myself scrambling to find the right words. 

“Smothered (sauteed onions), Covered (melted cheese),…” my voice trailed off.

“Do I…

Read more

Nov 17 2015

When its Good that Customers Feel Bad & How to Keep Them Loyal

I know. You're thinking I've gone crazy. You might be right, but indulge me for a moment.

Have you ever had that nagging feeling that maybe some customer experiences are not meant to be delightful or easy?

Think for example…Read more

Nov 2 2015

DIY or DFY Customer Experience Analysis?

My wife meticulously folded the material, measured and cut. I watched silently and with some amazement knowing that if I was to embark on the adventure of making my daughter's Halloween costume, she (well, probably both my daughter and my…Read more
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Oct 21 2015

11 Weird Brain Hacks to Generate Better Customer Experience Insights

Big data, text mining and dozens of other technologies are here to stay. Yes, they are helpful, but in most cases, the best computing machine you have is the one between your ears.  Its especially useful if you learn how…Read more

Oct 16 2015

What Can Pro Athletes Teach Customer Experience Professionals?


I recently had the opportunity to work with one of the world's top mental performance coaching companies.  They brought in their coaches from around the world who work with athletes in a variety of sports ranging from amateur teen soccer…Read more

Sep 18 2015

Why The Focus of Your Customer Experience Research is Wrong

I really like dark chocolate. I like the bittersweetness. I like the "warmth" of it as I slowly savor it.  I like that I can rationalize it is healthy for me.

But I don't always want dark chocolate. I can…Read more
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