Do you want to leverage the stories your clients tell in ways that make your offer irresistible?
Then, CX Disrupt for Consultants, Coaches and Experts is for you.
This course includes:
Video 1: The technological, economic and social disruptions that are happening in the market and the opportunity they present for you as a consultant, coach or expert.
Video 2: What your clients were seeking in the past and what is causing a radical shift to the nature of the consulting, coaching and expert industries. (This has already created a $4 Trillion shift in the economy and it will continue to grow.)
Video 3: What your clients are seeking today, based on the research of one of the top psychologists and former head of the American Psychological Association. And, how you can use this research to create loyal--almost addicted--clients.
Video 4: The biggest challenge you face today as a consultant, coach or expert and what you can do to overcome it.
Video 5: What The Admiration Equation is and the five factors that create 5-star client experiences. How to design an experience that will transform your client AND ensure that your client experience leverages the 3 critical factors of storytelling so your business grows through word-of-mouth marketing.
Video 6: How to apply The Admiration Equation across your client's entire life cycle. How to use client stories to create compelling marketing copy that sells. Understanding the often-overlooked emotional cocktail you have to create to cause prospects to buy. (Very few marketers even understand the formula.)
Video 7: What else attracts your prospects (beyond client stories) and helps to shorten your sales cycle while increasing conversion rates. 25 types of social proof you need to use in your marketing and sales messages. A walkthrough of my recommended content marketing marketing strategy for each stage of your clients' lifecycle. And, a case study showing what should you have "above the fold" on your website, as a consultant, coach or expert, to attract and convert prospects faster.
Video 8: How to use social proof in your content marketing. The 7 things to include in the content you create and post that are proven to increase the odds of it going viral.
Video 9: How to use social proof in your corporate proposals and how the emotional engagement with your prospect should flow section by section. The 10 storytelling sections of your corporate proposals. And, finally, a wrap-up of the training where you will link the pieces together: what your customers are seeking, the admiration equation and the financial impact to your business.
BONUS #1 - The downloadable Admiration Equation quick study guide which Tony uses to help all of his clients create 5-star experiences. (Valued at $97)
BONUS #2 - Tony's own Content Marketing Strategy Guide with 27 sample titles I can use to create viral content (downloadable) (Valued at $147)
BONUS #3 - The downloadable guide to 25 Types of Social Proof that you can use in your marketing. (Valued at $97)
NOTE: We allow you to download these files for your ease of use. If you want access to these files for your team, please contact us for bulk purchases and possible discounts. By downloading this product you acknowledge that you understand it is for your use only and not to be shared or distributed in any manner.