In today’s market products themselves are commodities and it is difficult for businesses to distinguish themselves. It is no longer about the transaction but rather the ongoing conversations with your customer that identify their unique needs and desires. Those needs will translate to buying decisions which, if your business understands, can
In today’s market products themselves are commodities and it is difficult for businesses to distinguish themselves. It is no longer about the transaction but rather the ongoing conversations with your customer that identify their unique needs and desires. Those needs will translate to buying decisions which, if your business understands, can tweak, modify or provide the specific services to them.
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