Are you frustrated by customers who never seem to be satisfied? Would it be valuable to understand exactly what they are seeking and how you can deliver that?
In this 6-part video training, Tony shares exactly what you need to know and how to do it. He's studied over 10 million customer comments and consulted for the best customer experience brands while doing this research.
Here's exactly what you'll learn.
Video #1: - What are all customers seeking? - Are there common experiences across industries and customer segments? - What is the Experience Economy and why does it matter?
Video #2 - What is The Altered States Economy? - How does Maslow’s Hierarchy of Needs impact customer value today? - What's beyond the Experience Economy?
Video #3 What does a Transformational company look like? - What do we seek in the transformation economy? - Why your company needs to deliver many of these 5 experiences?
Video #4 - How do you build customer experiences for the transformation economy? - What is the Admiration Equation? - How we construct customer experiences with the Admiration Equation?
Video #5 - Why should we use the Admiration Equation? - What power do reviews have that marketing copy doesn't? - Why does The Admiration Equation evokes a unique set of emotions in your customer and why do these emotions matter?
Video #6 - How do 5-Star reviews drive ROI for your customer experience program? - What are the three categories of ROI you can track?
Downloadable workbook included.
NOTE: We allow you to download these files for your ease of use. If you want access to these files for your team, please contact us for bulk purchases and possible discounts. By downloading this product you acknowledge that you understand it is for your use only and not to be shared or distributed in any manner.